The readers of my magazine are aged between 15 and 23, it is going to be a unisex magazine both for females and males but however it will mostly attract males. The readers of my magazine will love music and music will be a very big part of their life. They will be the type who are constantly listening to contemporary and popular bands/artists as well as new and upcoming musicians. They normally listen to music when they are on the move or when they are relaxing in their spare time. They buy their music online but occasionally buy CD’s and posters of their favourite bands in stores. They will be up to date with their fashion and they mostly like shopping in River Island, H&M and Topshop/Topman. Their favourite music store I HMV where they purchase CD’s, T-Shirts and posters about their favourite band. They don’t have a large income, as they will be students and have a small part time job, to spend but they spend the majority of their money on music. They will be willing to spend about £3-£3.50 on their music magazine, as it will be published monthly instead of weekly. They got about 5 or 6 gigs a year and they are normally by the favourite artists but sometime they like going to see upcoming artists. They do enjoy reading music magazines and they are in touch with their favourite bands and artists and in magazines they love to get posters, CD’s or t-shirts in their magazine. The genre of music that they will like in their magazine is a bit of everything; such as rock, rock pop, pop and R&B. This will make my magazine contemporary and be appealing to anyone. They will tend to look at interviews, concert information, gossip and posters in a magazine and they like bright and attractive colours.